International marketing Essay Example | Topics and Well Written Essays - 2000 words - 8

International marketing - Essay ExampleThis article aims at addressing the various ports utilize by organisations in twist relationships as well as providing a comparison between Britain and India with any(prenominal) recommendations concerning the best practice for dealing with cultural differences for an international marketer.The various reasons for entering in B2B relationships influence the style used by the organisation in building the relationship. These styles may take the form of partnerships, strategic alliances, junction ventures, interlocking directorates, trade associations as well as the establishment of trade networks (Bagdoniene & Zilione 2009). Currently, because of the process of globalisation of universe trade, most companies tend to diversify their operations and operate in more than one orbit and and then the establishment of networks continues to gain more popularity over the other methods. However, the organizations that intend to establish networks req uire the skills required for building and maintaining such networks. This means that the ability and the capability of establishing networks depend largely on the knowledge and experience of the oversight team. An organization deeply rooted in a country like Britain where the motor is more prissy is thus likely to develop networks more easily than an organisation deeply rooted in India where labour is little developed.This means that the necessity to acquire more skills in Britain is less than in a country like India. This means that in Britain, the move to acquire more managerial skills is lower and hence less likely going to engage in partnerships with the aim of gaining knowledge and skills. While organizations operating in India argon most likely going to collaborate with a substantial organisation to acquire skills to deal with the managerial problems, it faces in the current globalised economy in which intense competition is the most describing feature (Ghemawat &